The Thinking Traveller provides high-end luxury villas in a variety of mediterranean locations for holiday rental, they approached us to help them re-launch their site with new branding and an enhanced user experience.
Website design refresh inline with new branding
Restructure of content for simplified user journeys
Modern responsive frontend for backend integration
The old Thinking Traveller site was content rich. We collated that content into a detailed sitemap and highlighted areas ripe for streamlining. We focused on easy and accurate search and filtering to get users to the content they wanted quicker.
We collated that content into a detailed sitemap and highlighted areas ripe for streamlining.
Recognising the different use cases for desktop and mobile, we wireframed key pages to ensure the hierarchy and layout of content was considered for each device.
We then worked with a branding agency to reflect a new brand look and feel and tone of voice online. Attractive colour palettes, appealing fonts and inspiring visuals were used to create a consistent user experience across the site and offline as well.
The Thinking Traveller deals in luxury. All icons, hover overs and loading icons were created to reflect the premium nature of the brand.
With hundereds of high quality villas, each with their own perks, filtering and searching were key functions of the site, as such we worked to ensure they were consistent so that users can filter and navigate with ease.
We provided the in-house development team with built the HTML, JS and CSS for them to integrate into their system and we worked with them on every stage of the build.