Medtech Engine is a site for people in medtech innovation. It is an editorial site with a vast range of content, plus resources for people to discover and learn. We were brought onboard as their digital partner to help shape the business through early consultation, make recommendations, develop the branding and design and build the site.
Brand strategy to launch startup business
Full development of platform for medtech innovation
UX and design of content rich editorial site
We started by developing the Medtech Engine brand including their name and logo. We developed a sitemap and wireframes based on the launch content and future plans - as it was a brand new product it required an aggressive growth strategy.
The logo concept combines ideas of engine-like cogs, fluid organic shapes and a sense of collective innovation of ideas.
The design stage required key consideration to establish 'The Engine' as a pioneer in the Medtech sector, positioning itself as a thought leader in an innovative field.
The development challenge involved the integration of a vast range of content produced by the client and a third party and the creation and build of bespoke directories.
“The team have gone above and beyond helping to turn our semi-formed ideas into something brilliant!”
Director of Product & Engagement at Medtech EngineEXPLORE THE ENGINE