Medtech Engine

BRANDING / UX / DESIGN / BUILD

A long-term partnership taking startup idea to online realisation...and beyond

Screenshot

Starting the engine

Medtech Engine is a site for people in medtech innovation. It is an editorial site with a vast range of content, plus resources for people to discover and learn. We were brought onboard as their digital partner to help shape the business through early consultation, make recommendations, develop the branding and design and build the site.

Goals

  • Brand strategy to launch startup business

  • Full development of platform for medtech innovation

  • UX and design of content rich editorial site

Developing the user experience

We started by developing the Medtech Engine brand including their name and logo. We developed a sitemap and wireframes based on the launch content and future plans - as it was a brand new product it required an aggressive growth strategy.

Logo & branding

The logo concept combines ideas of engine-like cogs, fluid organic shapes and a sense of collective innovation of ideas.

  • ENGINE
  • ORGANIC
  • INNOVATION
  • PRIMARY TYPEFACE

    Merriweather font
  • SECONDARY TYPEFACE

    Work sans font

COLOUR PALETTE

UI Elements

Menu

iPad example

Unique challenges for a unique proposition

The design stage required key consideration to establish 'The Engine' as a pioneer in the Medtech sector, positioning itself as a thought leader in an innovative field.

The development challenge involved the integration of a vast range of content produced by the client and a third party and the creation and build of bespoke directories.

iPhone example
“The team have gone above and beyond helping to turn our semi-formed ideas into something brilliant!”

— Claudia Orrell

Director of Product & Engagement at Medtech Engine

EXPLORE THE ENGINE