Smoke Free

MSN

"Stop smoking, start living, help quitting and support giving up".

The NHS, together with MSN, needed several "daily diversions" online for people trying really hard to quit smoking. A task not to be underestimated. We had to be sensitive to the audience that we were targeting and quickly realised the importance straightaway of not designing games with "Stop smoking" stamped all over them. It was essential the games were engaging and fun, quick to learn and competitive too.

With this in mind we created 4 challenging flash games, completely different from each other with a kudos forming high score board for each one: Hammer Throw, Pastures New, Conundrum and Copycat. It's like a mini Krypton Factor for the brain.