Bringing the dancefloor experience of Deadmau5 to Last.fm
Client: Last.fm, Footlocker, Puma & Deadmau5
When Deadmau5 was approached by Puma and Footlocker to launch his own line of ‘PUMA x Deadmau5′ trainers, Last.fm sought to bring the partnership to life with a dedicated fan page that brought a new experience fit for fans of high-adrenaline beats and colour rich visuals.
Thin Martian were approached by Last.fm to bring creative and technological expertise to build a Last.fm Smart Ad, to group page, to Footlocker marketplace solution.
“I’ve always had a passion for PUMA sneakers so I already had an idea of what I wanted to create. Themed on dance floor visuals, I love the high contrasting colours and I can’t wait to see them on the Foot Locker shelves, being worn by kids in the street” said Deadmau5 on the launch of his new line.
We aimed to bring the same dance-floor experience to our smart ad, and carry the experience through to the Deadmau5 custom group page. The smart ad drew on listening data via Last.fm’s rich API to create a personalised ‘in-ad show’ before leading to a Deadmau5 group-page displaying even further visually and data rich presentations.
See what New Media Age said about the campaign here
And see the Deadmau5 page in action here
