Musicmetric (purposeful lowercase branding) can tell you what’s happening to your music online. Not surprising given their combined computer science degrees, knowledge, skills and general genius power. If Musicmetric were a Trump card it’d beat yours hands down just on coolness.
We were asked to create their branding, including their – bizcards, their website, stationery and brochure – as well build and design the Musicmetric desktop app using Flex and Air. Keeping it tech savvy but cool and clean, we made sure their branding matched their product offering: innovative and pioneering. We made sure the branding bible was simple and focused and retained a lighter more contemporary colour palettes. The app is now in it’s version 3 phase and looking great (Lady GaGa fashion photos notwithstanding).
The finished identity translates well across various mediums – from website, to bizcards, stationary and the app – and we even managed to start the site on white and switch it over to black and back again without the site losing its oooompf. Making sense of metrics for the music industry – it’s too clever by half.
Written by: Thin Martian
Categories: All, App Development, Creative Production Services, Design, Martian Social, WebsitesTags: Design, musicmetric, Websites
