Big Snap

MSN

To promote Live Search (MSN's internet search product) Thin Martian conceptualised and engineered a promotion called "Big Snap" that gave away a prize every hour for 8 weeks. Every new search triggered a pair of cards to flip over at the top of the screen above the search results. If these cards matched you would win the prize shown on them. Easy! The game turned out to be one of the most successful we ever made with literally millions and millions of plays per day. The main prize on offer was a trip for two to Necker Island, Richard Branson’s own private island in the British Virgin Islands. The BBC's Dick and Dom were also drafted in to help promote the campaign by taking part in a series of videos that Thin Martian scripted and produced.